Last Christmas

This christmas is gearing up to be a good one and already it's very heavily video game oriented. The TV is running Hitman the movie ads almost every ad break and the trailers for Assasin's Creed and Need for Speed Pro Street are popping up quite a bit, as well as others. They seem to be good adverts too, grown up ads, no longer the reserve of horrible ALRIIIIIIIIIIIIIGHT American voice over tat or Sony wankery they used to be.

This month's EDGE has an interesting schpiz on marketing for games and how much money is thrown at the great unwashed on marketing alone. Up to 15 percent of a game's net receipts is spent on marketing and for titles released worldwide for christmas up to £7 million is being spent. Recent discussions with Giant Enemy Guitar Hero suggest that PR and advertising may be the way to go about getting your game off the shelves regardless of unfulfilled promises by developers and publishers in pre-launch hype. The oft cited poor initial receptions to the likes of ICO, Grim Fandango, Psychonauts and Freedom Fighters is testament that word of mouth and good reviews won't guarantee sales success alone (and/or a sequel).

But how effective is it all? I won't be buying any new titles this December. £50 for 360 and PS3 games is just offensive. £40 for Super Mario Galaxy may just be worth it had I the inclination. Guitar Hero III and Rock Band are gonna set back some of the Jones' a pretty penny. And goddam DS titles, will your price ever drop?? Scratch that, goddam Nintendo games will your price ever drop? Why is there no second hand Nintendo market? Is it because there are never a glut of good games or do Nintendo players horde their merchandise by nature?

No, this Christmas I'll be aiming to pick up some cheap PS2 classics before they dissappear from the high street altogether . I've got all the GTA Stories to pick up for prosterity as well as the latest two Tomb Raiders. I should really get Resident Evil Outbreaks too. Was tempted by the Prince of Persia box set and I should really have picked up the Silent Hill box set by now. Not to mention ridiculous dinosaur related DS pishness. Oh and I've still got Eternal Darkness to pick up. Ha! Gamecube games. Good luck.

Oh look another Hitman ad. I suddenly want to go and see it.......


  1. Anonymous10:47

    Ah, you fucked up again Cunzy, you got the wrong pic.

    There you go :)

    Your superior in all ways,

    Giant Enemy Guitar Hero

  2. But I thought you said I was retarded?


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